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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – after the McLaren team were valued at £3.5 billion in a change of ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who each also own one-third of the company.

An official representative stated: "We are providing no official statement on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Financial Increase

This arrangement would represent a substantial rise in value of the Mercedes team after Ineos acquired its share for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned over $630m (£458 million) at the box office.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Present Standings

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

By

Tracy Cook

A technology journalist and digital strategist with over a decade of experience covering emerging tech trends and innovations.

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